Why 3ality?

What are the problems with existing technologies?

The 3D market's amazing recent pick-up has happened despite the technology as much as because of it. Viewers make do as best they can with special eyeglasses for 3D. They usually have no choice, but nobody likes them.

There are 3D screens that don't require glasses, but they have a fatal flaw: to show 3D they reduce their screen resolution by half. This means that when the 3D goes on, the actual image quality gets worse. They can't show small fonts, so they can't produce a good desktop display. They can’t mix high-resolution 2D with their low resolution 3D, and require complex mechanisms to switch from 2D to 3D. Most require the viewer to sit in the same spot all the time. They can’t produce effective images on hand-held games and smartphones, because at low resolution they can't show enough pixels to make a beautiful and immersive 3D image.

Industry watchers widely believe that when 3D conquers the above problems, it will conquer the entire consumer electronics display market. Like color television and stereophonic music, it's just a better medium.

The 3ality solution

3ality’s solution eliminates all the limitations of current technology and is good enough to push 3D into the mainstream.

We use a patented dual-layer dual-polarizing filter and polarization switcher, combined with a patent-pending mono-pixel lenticular array. This unique combination produces comfortable full-resolution 3D viewing without eyeglasses.

Our full-resolution view is as good as you can get with glasses, because we are using the same technology the glasses use, but we’ve moved the apparatus off your eyes and put it on the screen.

For single viewer applications we go further. For computer monitors, netbooks, notebooks, console 3D games, arcades, simulators, high-end professional systems, and televisions watched by a single viewer, we use eye-tracking sensors and a display-aiming technology that positions our broad viewing zones wherever the viewer's eyes are. The aiming system is simple and reliable, the components are not expensive, and the 3D viewing is comfortable and uninterrupted even as the viewer moves about.

With this superior and highly adaptable technology, we expect to conquer a sizeable piece of that geometrically expanding 3D consumer electronics market.